Do We Really Need A Logo Here?

Think of the poor designer who was saddled with this assignment.  And copywriter.

It’s a soap dispenser.  Yeah, it’s foamy.  Maybe, by virtue of the foamy it is light.  But does it need to be called Light and Foamy?

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And, let’s not forget, the attorney who filed the register Lite’n Foamy



Argo Tea … you’ll be hearing from Al Pacino’s lawyer … AND The Smoot-Hawley Tariff Act

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Play around all you want with your cappucinos and your smoothies Argo Tea.  But once you start slapping -puccino on everything or corrupting the word “smoothie” to sound an awful like the last name of Senator Reed Smoot co-author of the Smoot-Hawley Tariff Act of 1930, you are stepping on very shaky ground, very shaky ground indeed!