The fact that they slotted this little callout in the middle of the display really emphasizes how feeble the whole give-a-card sentiment is. Almost calls attention to the fact that it's the cheapest little stupid ass thing you can do because you have no life and no friends.
I mean, it doesn't say that. But the thought is there.
Somewhere there's a cardinal rule that before and after pics should resemble each other. And after should look better. The "stay-at-home mom" was so busy shooting her mouth off about how white her teeth got, that when they snapped the pic, she opened too wide. This also gives us a nice view of her tongue, which has a bit of a roast beef hue to it. HURL!
Sometimes, a little witty wordplay in the copy makes it hard to explain benefits. Concept? Sign up with this energy company and get 5,000 US Airways dividend miles. Okay. But somebody stared at a lamp too long, got hypnotized and the lamp wound up writing the copy so the whole premise of the ad is that the lamp gets to stay on. Huh?
Well, see, you'll get energy so cheap from Energy Plus, that you'll
leave lights on. And while those lights are on, you'll earn miles.
And the jet engine's silhouette will glow in an eerie white on the
lampshade. And there will be no energy crisis. And you can fly all
over the world...for free. And burn jet fuel...and increase your
carbon footprint...and all these good things happen just because you
stared at that lamp. Love the Lamp...it is your friend.