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DOESN'T SOUND LIKE 
The ScFi (pronounced "sigh f-eye") channel changed its name/logo to "Syfy (which I insist should be pronounced, "Siffee" to rhyme with "iffy.")
There's some legal reason for this pertaining to the fact that you can't really own a genre such as Science Fiction. So, after all the lawyers and all the branding consultants and all the printers and designers were paid to create new stationary and business cards (and whole forests of old business cards went to the landfill), you can be sure that money was well spent. I mean no one would spend tens of millions to change a company name unless it meant big piles o' money in return.
Sounds IFFY to me.....
Okay, we're into a meta-meta-meta-marketing.
I'm flabbergasted as to how this sells anything.
Wow...at least I was able to explain this to myself.
I wonder if in 1436 at the dedication ceremony of the Duomo in Florence, Renaissance architect Filippo Brunelleschi declared, "And someday this great cathedral will come to be associated with the finest flavored non-dairy coffee creamers in the world!"
Results tagged “branding”
Brand Your 'Rags-in-a-Box' All You Want! We Got Boxes of 'Em!
I'm thinking the generic Box of Rags people consider this a major coup. Scott (R) with all the marketing might get bumped down the page, their "Rags in a Box" product overshadowed by the sheer mass of Boxes of Rags.
I can just hear the Box of Rags sales guy exclaiming to his boss:
"Fred, are ya sitting down?? Wait'll you get this! I got the catalog to give us top third, all rags, above, are ya ready...SCOTT's RAGS-IN-A-BOX!!!"
Must've been a big day.
I can just hear the Box of Rags sales guy exclaiming to his boss:
"Fred, are ya sitting down?? Wait'll you get this! I got the catalog to give us top third, all rags, above, are ya ready...SCOTT's RAGS-IN-A-BOX!!!"
Must've been a big day.
Don't Get All Siffy With Me!
DOESN'T SOUND LIKE The ScFi (pronounced "sigh f-eye") channel changed its name/logo to "Syfy (which I insist should be pronounced, "Siffee" to rhyme with "iffy.")
There's some legal reason for this pertaining to the fact that you can't really own a genre such as Science Fiction. So, after all the lawyers and all the branding consultants and all the printers and designers were paid to create new stationary and business cards (and whole forests of old business cards went to the landfill), you can be sure that money was well spent. I mean no one would spend tens of millions to change a company name unless it meant big piles o' money in return.
Sounds IFFY to me.....
Dr. Dirt meet Mr. Cheepee
I guess when you're business is dumpsters, there's no point in getting fancy with a "Dr." in your title.
Mister works just fine. But don't you wonder why they spelled it this way? Why didn't they spell the whole thing wrong, like "Cheepee?" Spelling it correctly, even though there is no such word, makes it sound like they're really serious about branding.
Mister works just fine. But don't you wonder why they spelled it this way? Why didn't they spell the whole thing wrong, like "Cheepee?" Spelling it correctly, even though there is no such word, makes it sound like they're really serious about branding.
Dr. Klinker Meet Dr. Dirt
Somehow, Mister Dirt doesn't have the same gravity and ring of truth that DOCTOR Dirt does.
Deer Candy?
No JOHN Deere Candy! Oh that makes better sense.
It's simple. Kids love candy. Kids love tractors. Kids will love candy tractors!
That's like saying: Socrates is a man. Socrates loves candy. Socrates loves candy men!
It's simple. Kids love candy. Kids love tractors. Kids will love candy tractors!
That's like saying: Socrates is a man. Socrates loves candy. Socrates loves candy men!
Med School Candy?
Okay, we're into a meta-meta-meta-marketing. - "Operation" is a board game which lets kids make believe they're surgeons.
- These candies are called "Operation" and branded like the board game.
- The individual pieces of candy are like the little organs that the "doctor" has to remove during the "operation."
I'm flabbergasted as to how this sells anything.
- Will kids really into the board game going to want to eat the candy?
- Will kids really into the candy want to play the board game?
- Will any enhancement of the Operation board game "brand" enhance our health care system? (no way in hell, btw.)
- It says nothing
- It does nothing
- And sells nothing
Wow...at least I was able to explain this to myself.
Guess Which Big Client We Hated A LOT
If you like your clients and you want to show your work for them, tell the world.
If you don't like your clients, but you want to show the work here's a solution.
If you don't like your clients, but you want to show the work here's a solution.
Cheetos Flamin Hot Limon Would Be 46
The actual NAME of this new Häagen-Dasz product is called "FIVE" because it only has 5 (FIVE) ingredients. What does this mean? It means you should be happy that you're not poisoned by FIFTEEN (15), the number of ingredients in regular ol' H-D's Rocky Road. Less is more. Five is ice cream. Numbers are food. Food is real. Candy is dandy. Liquor is quicker.
Continue reading Cheetos Flamin Hot Limon Would Be 46.
Renaissance Cathedrals Were Built For Coffee
I wonder if in 1436 at the dedication ceremony of the Duomo in Florence, Renaissance architect Filippo Brunelleschi declared, "And someday this great cathedral will come to be associated with the finest flavored non-dairy coffee creamers in the world!"
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