I'm thinking the generic Box of Rags people consider this a major coup. Scott (R) with all the marketing might get bumped down the page, their "Rags in a Box" product overshadowed by the sheer mass of Boxes of Rags.
I can just hear the Box of Rags sales guy exclaiming to his boss: "Fred, are ya sitting down?? Wait'll you get this! I got the catalog to give us top third, all rags, above, are ya ready...SCOTT's RAGS-IN-A-BOX!!!"
For this page of the Skymall catalog, the editors figured, "Let's put all the unflattering model shots on one page...just get 'em out of the way. They're all kind of related, right?"
Catalog Headline Writing is a very special breed of Marketing Madness. What gets me is not so much the idea that my feet will love me. (When did they ever have a choice anyway!) It's that they will love me F O R E V E R. Just like "sex sells," romance can be injected into marketing to make everything warm and fuzzy. TLFF (TLF-Feet).