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Okay, we're into a meta-meta-meta-marketing.
I'm flabbergasted as to how this sells anything.
Wow...at least I was able to explain this to myself.
Results tagged “food”
Advice: Please use humor carefully
Sorry for the optical illusion of a picture within a picture within a website. This is a photo of an actual sign on the Metro-North train platform...and the photo in the sign is supposed to be a sign on the platform. Except, the idea here is that the restaurants are this way and the hospital is that way.
Why is this marketing madness? Let's just say hospitals, where people go when they are sick or dying, shouldn't be making jokes in general, or word play in their advertising.
Why is this marketing madness? Let's just say hospitals, where people go when they are sick or dying, shouldn't be making jokes in general, or word play in their advertising.
When You're A Pro, You Need Special Equipment
So Farberware comes out with a line of "Professional" equipment for serious cooks. Okay, but are professional cooks really messing with cans of tuna? C'mon.
But What IS This OTHER Juice
So Manufacturing says, "We can't guarantee we'll have that one kind of juice to mix with the White Cranberry Strawberry to reduce the tartness" Legal was called in and they said, "You have to say something about the juice that's in there." So Marketing said, "Well why don't we just say 'some other juice.' And that's how the "Another Juice" made it right on the front of the package.
Deer Candy?
No JOHN Deere Candy! Oh that makes better sense.
It's simple. Kids love candy. Kids love tractors. Kids will love candy tractors!
That's like saying: Socrates is a man. Socrates loves candy. Socrates loves candy men!
It's simple. Kids love candy. Kids love tractors. Kids will love candy tractors!
That's like saying: Socrates is a man. Socrates loves candy. Socrates loves candy men!
Med School Candy?
Okay, we're into a meta-meta-meta-marketing. - "Operation" is a board game which lets kids make believe they're surgeons.
- These candies are called "Operation" and branded like the board game.
- The individual pieces of candy are like the little organs that the "doctor" has to remove during the "operation."
I'm flabbergasted as to how this sells anything.
- Will kids really into the board game going to want to eat the candy?
- Will kids really into the candy want to play the board game?
- Will any enhancement of the Operation board game "brand" enhance our health care system? (no way in hell, btw.)
- It says nothing
- It does nothing
- And sells nothing
Wow...at least I was able to explain this to myself.
Texas Toast - Imported From The 5 Boroughs
I think "Texas Toast" is like "Philadelphia Brand Cream Cheese." Philadelphia has no historical connection to cream cheese. This is not "the toast that all Texans eat and love."
So going the extra mile here to slap "New York" on the Texas Toast box pushes the regional connection even further across the map.
To further obfuscate the insanity, please note the background behind "New York" is the colors of the Italian flag. Ay Caramba!
So going the extra mile here to slap "New York" on the Texas Toast box pushes the regional connection even further across the map.
To further obfuscate the insanity, please note the background behind "New York" is the colors of the Italian flag. Ay Caramba!
When Does A Mere Bite Become Mega?
The prefix "mega," which is Latin for incredibly, stupidly huge, gets a workout here being applied to something that simply can't be made mega. A "bite" is anything you can tear with your incisors and shove into the cavity of your mouth. That can't be mega no matter what level of competitive eater you are. What we have here is copy for copy's sake. "We can't just call it 'bite' ... what about 'giant' ... 'huge' ... uh, hey 'mega!'"
(N.B. I'll admit the photo doesn't do this poor cookie justice; this was one of those cookies that's the size of a pizza.)
(N.B. I'll admit the photo doesn't do this poor cookie justice; this was one of those cookies that's the size of a pizza.)
Cherry Coke - Nuclear Winter Edition
Coca Cola, which spends more on advertising and marketing than the combined economies of the U.K., France and Lithuania, should be able to crank out some pretty high-end graphics and labels, right? Well, this Cherry Coke label must've been really cheap.
You've got some cherries, okay and some sort of vague sky / skyline motif. But what the hell city is this? This looks like an abandoned industrial park after nuclear holocaust, complete with an unnatural purple sky...and while we're at it...giant cherries falling from above.
Lastly, an odd design on one building has a weird inkblot feeling...am I seeing a scarab? Was this in the Rohrschach tests? Is that a mandrill??
You've got some cherries, okay and some sort of vague sky / skyline motif. But what the hell city is this? This looks like an abandoned industrial park after nuclear holocaust, complete with an unnatural purple sky...and while we're at it...giant cherries falling from above.
Lastly, an odd design on one building has a weird inkblot feeling...am I seeing a scarab? Was this in the Rohrschach tests? Is that a mandrill??
Wipe Your Feet On The Tortilla Wrap Before You Come In
Since people can no longer be forced to watch commercials, advertisers have found tons of new places to shove messaging under our noses...or feet. At the supermarket, this little vinyl mat informs us that the Mission tortilla wraps are now over by the bread department. (I really hadn't been following their progress through the aisles, but thanks guys.)
But what is "here?" Is here there? Where the bread is? Or is here on the floor where I roll cart and wipe my feet? Or is here, in the photo, where the illusion of the tortilla wrap really is. Is. Depending what your definition of "here" is...here.
But what is "here?" Is here there? Where the bread is? Or is here on the floor where I roll cart and wipe my feet? Or is here, in the photo, where the illusion of the tortilla wrap really is. Is. Depending what your definition of "here" is...here.
Let's Play Chase The Chicken
I'm not a bleeding heart, veggie eating, earth muffin, tree hugger, but don't put animal cartoons on my food packaging. Don't care how cute you make it, it's the animal that was slaughtered to make the food.
A fine example below. The damn chicken is running! And he doesn't look particularly happy. In fact, if you really misinterpret the cartoon trope, you might see the black and red shapes at his rear as sweat. Still hungry?
A fine example below. The damn chicken is running! And he doesn't look particularly happy. In fact, if you really misinterpret the cartoon trope, you might see the black and red shapes at his rear as sweat. Still hungry?
Simply Make Your Label White and Call It "Simply"
Ah yes, the dominating Pillsbury refrigerated "Ready to Bake®" section in my local market.
But what's this? Something not in Pillsbury Blue?
White with the words "Simply" on it!?! How jarring! How appealing! How, clean and healthy it must be!!
These cookies must be SO much more healthier than the regular cookies, right?
Well, let's see. 150 calories per cookie...70 calories from fat, (almost 50% calories from fat), 12% of my daily allowance for fat. Well it's pretty simple. The cookies are about as bad for me as the other cookies. Cool!!
But what's this? Something not in Pillsbury Blue?
White with the words "Simply" on it!?! How jarring! How appealing! How, clean and healthy it must be!!
These cookies must be SO much more healthier than the regular cookies, right?
Well, let's see. 150 calories per cookie...70 calories from fat, (almost 50% calories from fat), 12% of my daily allowance for fat. Well it's pretty simple. The cookies are about as bad for me as the other cookies. Cool!!
Cheetos Flamin Hot Limon Would Be 46
The actual NAME of this new Häagen-Dasz product is called "FIVE" because it only has 5 (FIVE) ingredients. What does this mean? It means you should be happy that you're not poisoned by FIFTEEN (15), the number of ingredients in regular ol' H-D's Rocky Road. Less is more. Five is ice cream. Numbers are food. Food is real. Candy is dandy. Liquor is quicker.
Continue reading Cheetos Flamin Hot Limon Would Be 46.
Hostess Cupcake Cartoon Uses Hair Gel
Another cartoon character to get the kiddies into the quality food brand, Hostess. Let's face it though, this guy is just like all the other cartoon characters with the eyes, the hands, etc. If it weren't for that pigtail coming out of his forehead, he'd just be another chocolate cupcake trying to seduce children into his van of fattening and unhealthy eating.
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