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I can sort of follow the marketing chain of absurdity here. Trix, a vaguely fruity breakfast cereal, has a mascot rabbit crazy about the product. "Extending the brand" brought us the wonder of Trix Yogurt: kids could actually like yogurt because it has so much sugar, color, flavoring and no connection to anything healthy that might make them run the other way.
Why the Trix Rabbit is holding up a colored yogurt cup eyeglasses, one of which has a symbolic yin-yang swirl on it, is just beyond any comprehension. I guess it makes people look at the package. But what is the Trix Rabbit actually seeing that makes him so damn happy?
How? First you start with a face...
Add some hair...
Then just pick out some clothes!!!
Results tagged “graphic design”
Cake, Icing, Food Coloring...Yeah, Real Magical
In a supermarket, to promote the broad range of 'theme' cakes they can whip up, is a catalog, presented on a stand like a dictionary in the library. The Big Message is: The Magic of Cakes. Is it me, or is this just depressing?
It could've just said something witty like: "Have your cake...and eat it too." But magic?! Last time I saw someone pass off something like this as magic, it was a magician at a kids party who showed up wasted and pulled a bong out of a hat.
It could've just said something witty like: "Have your cake...and eat it too." But magic?! Last time I saw someone pass off something like this as magic, it was a magician at a kids party who showed up wasted and pulled a bong out of a hat.
Come Visit! We Have A Nice Prison!
The brown of the sign and the "Heritage Area" has a nice feeling to set it off from the other signs around it. This must be a nice area with some heritage, right?
Unfortunately, this is for the town of Ossining (yeah, my town) -- a town formerly named "Sing Sing" until they decided to change it because people thought living in Sing Sing meant you lived in prison.
So what's wrong with a little subtle tower graphic that bears a little resemblance to the tower where the guards stand watch with semi-automatic weapons ready to shoot if someone tries to escape. That's Our Heritage!
Unfortunately, this is for the town of Ossining (yeah, my town) -- a town formerly named "Sing Sing" until they decided to change it because people thought living in Sing Sing meant you lived in prison.
So what's wrong with a little subtle tower graphic that bears a little resemblance to the tower where the guards stand watch with semi-automatic weapons ready to shoot if someone tries to escape. That's Our Heritage!
Quick Gimme A Banner With Cellphones...HURRY!
Some poor designer had to whip this one up in a hurry, no doubt. I love the thinking that says , sure people will know these are cellphones, just look at them.
Yeah, just look at them.
Yeah, just look at them.
Why Don't They Call It "TRIPS Yogurt?"
I can sort of follow the marketing chain of absurdity here. Trix, a vaguely fruity breakfast cereal, has a mascot rabbit crazy about the product. "Extending the brand" brought us the wonder of Trix Yogurt: kids could actually like yogurt because it has so much sugar, color, flavoring and no connection to anything healthy that might make them run the other way.
Why the Trix Rabbit is holding up a colored yogurt cup eyeglasses, one of which has a symbolic yin-yang swirl on it, is just beyond any comprehension. I guess it makes people look at the package. But what is the Trix Rabbit actually seeing that makes him so damn happy?
You want Passion? Strategy? Vision? How about BUSINESS ALONG!!! HUH??!
What the hell happened with the font size and colors when they laid this out over the image? Of all the words to CAP and place in BIG LETTERS why "BUSINESS ALONG?!!?"
This is like when you get an email from someone who doesn't know they have caps lock on.
HEY,
NOT A LOT TO REPORT. I HAVE NO LIFE. REALLY TIRED. WRITE BACK BUT NO NEED TO RUSH.
This is like when you get an email from someone who doesn't know they have caps lock on.
HEY,
NOT A LOT TO REPORT. I HAVE NO LIFE. REALLY TIRED. WRITE BACK BUT NO NEED TO RUSH.
Forget about Waldo. Where's The Traffic
See if you too can spot the relevant content in this cluttered page offering a smidgen of vital traffic info.
Here's the really distracting shit:
Ahhh! Here's the really important stuff...how could I miss it?!?
Here's the really distracting shit:
Ahhh! Here's the really important stuff...how could I miss it?!?
Spectacular Count Dracular
So our local A&P proudly displays a wrinkled vinyl sign that seems to be declaring some kind of "saving event."
Folks, when you're doing the wordplay thing, try to make sure the new word makes just a little bit of sense. Marketing fell all over themselves trying to morph the word spectacular into the color of the whole campaign "red" and came up with..."Red-tacular?" That is red-iculous and a spectombular waste of a marketutidinous umbiculousness. Uhh...yeah.
Folks, when you're doing the wordplay thing, try to make sure the new word makes just a little bit of sense. Marketing fell all over themselves trying to morph the word spectacular into the color of the whole campaign "red" and came up with..."Red-tacular?" That is red-iculous and a spectombular waste of a marketutidinous umbiculousness. Uhh...yeah.
How Do I Become A Question Mark?
How? First you start with a face...
Add some hair...
Then just pick out some clothes!!!
Cherry Coke - Nuclear Winter Edition
Coca Cola, which spends more on advertising and marketing than the combined economies of the U.K., France and Lithuania, should be able to crank out some pretty high-end graphics and labels, right? Well, this Cherry Coke label must've been really cheap.
You've got some cherries, okay and some sort of vague sky / skyline motif. But what the hell city is this? This looks like an abandoned industrial park after nuclear holocaust, complete with an unnatural purple sky...and while we're at it...giant cherries falling from above.
Lastly, an odd design on one building has a weird inkblot feeling...am I seeing a scarab? Was this in the Rohrschach tests? Is that a mandrill??
You've got some cherries, okay and some sort of vague sky / skyline motif. But what the hell city is this? This looks like an abandoned industrial park after nuclear holocaust, complete with an unnatural purple sky...and while we're at it...giant cherries falling from above.
Lastly, an odd design on one building has a weird inkblot feeling...am I seeing a scarab? Was this in the Rohrschach tests? Is that a mandrill??
Wipe Your Feet On The Tortilla Wrap Before You Come In
Since people can no longer be forced to watch commercials, advertisers have found tons of new places to shove messaging under our noses...or feet. At the supermarket, this little vinyl mat informs us that the Mission tortilla wraps are now over by the bread department. (I really hadn't been following their progress through the aisles, but thanks guys.)
But what is "here?" Is here there? Where the bread is? Or is here on the floor where I roll cart and wipe my feet? Or is here, in the photo, where the illusion of the tortilla wrap really is. Is. Depending what your definition of "here" is...here.
But what is "here?" Is here there? Where the bread is? Or is here on the floor where I roll cart and wipe my feet? Or is here, in the photo, where the illusion of the tortilla wrap really is. Is. Depending what your definition of "here" is...here.
Obama Asks Moms To Read The Treasure Map
What is the metaphor here? Feel free to have a go at it, because I'm totally lost...even with the treasure map. Tall ships? Going back to school and learning about Columbus?? If you saw this banner live, you'd be able to make the ships move around the circle with your mouse. What does that mean? Obama asks Moms to run in circles?
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