Green marketing and advertising, like all marketing and advertising, tries to convince you of the impossible. In this case, the company that cuts down trees and uses paper is really saving trees. Here we have Marcal toilet tissue, with the banner "New Name, New Look, Improved Product" so you know it has to be a lie.
Let us deconstruct.
You've got the product name in all lower-case, "small steps" so it seems harmless and cute with a little arrow in the p making you feel like you're practically turning back the clock to a smaller steppier kind of time:
You've got this "Help Us Save 1 Million Trees" declaration smack in the middle, almost seeming like this is a campaign you can sign up for (there is no campaign, btw)
And again with the saving the trees crap, except, tell me: If they've been in the business of making paper since 1950, how can they be saving trees? Isn't paper, uh, made from trees? Don't they have to cut them down in order to make the paper??
Got the wordplay in the headline? I'll explain. Clorox, AKA Branded Chlorine Bleach came out with a new line of products called "Green Works" that's healthy, green, biodegradable, natural, perfect, endorsed by The Sierra Club ... shit, TREES AND MUSKRATS are using this stuff to tidy up.
Alas, The Clorox Company (AKA, the company that still sells billions of
gallons of a household cleaning fluid that can literally dissolve
clothing) feels SO guilty about their flagship product, they had
to redeem themselves. That's like the Colombian drug lord who gives to
the nearby poor people for respect. Albeit, Colombian drug lords don't
advertise how wonderful they are to the world.
This site is a creation of Lee Sachs and Cool Pillows, Inc.
Yes, that's me, Lee Sachs (aka, coolpillows).
If you have questions, comments, concerns,
combustion or cartloads of other words that begin
with "c," "k" or "q" please feel free to
email me at lee DOT sachs at symbol gmail DOT com.
(you can figure out what i'm trying to say there, right?)
This site is intended as satire. The descriptions are entirely the
property of the Museum and Marketing Madness. If you believe the images
and materials otherwise presented on the site infringe on copyrights,
please contact us at webmaster at madnessmuseum dot com. Copyright
infringement will follow the guidelines of the Digital Millenium Copyright Act of 1998.