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Results tagged “headlines”
Cake, Icing, Food Coloring...Yeah, Real Magical
In a supermarket, to promote the broad range of 'theme' cakes they can whip up, is a catalog, presented on a stand like a dictionary in the library. The Big Message is: The Magic of Cakes. Is it me, or is this just depressing?
It could've just said something witty like: "Have your cake...and eat it too." But magic?! Last time I saw someone pass off something like this as magic, it was a magician at a kids party who showed up wasted and pulled a bong out of a hat.
It could've just said something witty like: "Have your cake...and eat it too." But magic?! Last time I saw someone pass off something like this as magic, it was a magician at a kids party who showed up wasted and pulled a bong out of a hat.
All Right. Who Took The Jingle?!!
As noted before, marketing around the holidays is the perfect time to mangle a metaphor and create cockamamie copy. Take "Jingle Bells." Let's trace the metaphor back to its source:
So the copywriter's dialogue might have gone a little like this:
"Jingle....what else can we do with Jingle? Jingle all the way, Jingle this. Jingle that. Hey! What if the jingle was taken OUT of the holidays?! What if someone could put the jingle BACK in the holidays?!?! But who took the jingle!?! I don't know! But we can say, we put it back! YEAH!!!"
- Christmas holiday represents birth of Christ, origins of Christianity
- Holiday traditions include gift-giving, parties and songs
- One of the popular songs, carols, includes "Jingle Bells"
- The noun "jingle" and the verb "to jingle" have become associated with the holidays
So the copywriter's dialogue might have gone a little like this:
"Jingle....what else can we do with Jingle? Jingle all the way, Jingle this. Jingle that. Hey! What if the jingle was taken OUT of the holidays?! What if someone could put the jingle BACK in the holidays?!?! But who took the jingle!?! I don't know! But we can say, we put it back! YEAH!!!"
When Did My Feet Stop Loving Me?
Catalog Headline Writing is a very special breed of Marketing Madness. What gets me is not so much the idea that my feet will love me. (When did they ever have a choice anyway!) It's that they will love me F O R E V E R.
Just like "sex sells," romance can be injected into marketing to make everything warm and fuzzy. TLFF (TLF-Feet).
Just like "sex sells," romance can be injected into marketing to make everything warm and fuzzy. TLFF (TLF-Feet).
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