Granted, obscure niches of business-to-business advertising may not have the most sophisticated campaigns and marketing. But the message here is clear ... never do your clinical trials in the ocean or the octopus will get you!!
Somewhere there's a cardinal rule that before and after pics should resemble each other. And after should look better. The "stay-at-home mom" was so busy shooting her mouth off about how white her teeth got, that when they snapped the pic, she opened too wide. This also gives us a nice view of her tongue, which has a bit of a roast beef hue to it. HURL!