As noted before, the holidays are a time for joy, giving and desperate, hollow advertising. Which brings us to the A&P store plastered with signs about a "Holisaleabration." Doesn't that word sound a little like "halitosis."
This comes to us from our friends at the USPS during that most wonderful time of year when marketing becomes even more idiotic than any other time: THE HOLIDAYS!
Last time I checked, when someone says "Here's a gift for you!"
As noted before, marketing around the holidays is the perfect time to mangle a metaphor and create cockamamie copy. Take "Jingle Bells." Let's trace the metaphor back to its source:
Christmas holiday represents birth of Christ, origins of Christianity
Holiday traditions include gift-giving, parties and songs
One of the popular songs, carols, includes "Jingle Bells"
The noun "jingle" and the verb "to jingle" have become associated with the holidays
So the copywriter's dialogue might have gone a little like this:
"Jingle....what else can we do with Jingle? Jingle all the way, Jingle this. Jingle that. Hey! What if the jingle was taken OUT of the holidays?! What if someone could put the jingle BACK in the holidays?!?! But who took the jingle!?! I don't know! But we can say, we put it back!YEAH!!!"
As noted before, Christmas is that most wonderful time of year when marketing and advertising goes out of its way to be more idiotic and insane than usual. Anything, and I mean ANYTHING, can be contorted, recontextualized, reconfigured, verbally massaged and manipulated to tie into some play on words, visual cue or reference to Christmas carol lyric, saying, religious references ... who the hell cares...make it work. (Remember: Santa began as a Coca-Cola marketing gimmick.)
And so, courtesy of our friends at Au Bon Pain (Ahh Bone Pain), comes this travesty. I can't believe they didn't post the date of the lighting. How the hell am I supposed to join them if I don't know when it is?!?