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DOESN'T SOUND LIKE 
The ScFi (pronounced "sigh f-eye") channel changed its name/logo to "Syfy (which I insist should be pronounced, "Siffee" to rhyme with "iffy.")
There's some legal reason for this pertaining to the fact that you can't really own a genre such as Science Fiction. So, after all the lawyers and all the branding consultants and all the printers and designers were paid to create new stationary and business cards (and whole forests of old business cards went to the landfill), you can be sure that money was well spent. I mean no one would spend tens of millions to change a company name unless it meant big piles o' money in return.
Sounds IFFY to me.....
And here's that smudge of pixels in the upper left corner:
Which logo would you take to your face and shave with?
Results tagged “logos”
Come Visit! We Have A Nice Prison!
The brown of the sign and the "Heritage Area" has a nice feeling to set it off from the other signs around it. This must be a nice area with some heritage, right?
Unfortunately, this is for the town of Ossining (yeah, my town) -- a town formerly named "Sing Sing" until they decided to change it because people thought living in Sing Sing meant you lived in prison.
So what's wrong with a little subtle tower graphic that bears a little resemblance to the tower where the guards stand watch with semi-automatic weapons ready to shoot if someone tries to escape. That's Our Heritage!
Unfortunately, this is for the town of Ossining (yeah, my town) -- a town formerly named "Sing Sing" until they decided to change it because people thought living in Sing Sing meant you lived in prison.
So what's wrong with a little subtle tower graphic that bears a little resemblance to the tower where the guards stand watch with semi-automatic weapons ready to shoot if someone tries to escape. That's Our Heritage!
Don't Get All Siffy With Me!
DOESN'T SOUND LIKE The ScFi (pronounced "sigh f-eye") channel changed its name/logo to "Syfy (which I insist should be pronounced, "Siffee" to rhyme with "iffy.")
There's some legal reason for this pertaining to the fact that you can't really own a genre such as Science Fiction. So, after all the lawyers and all the branding consultants and all the printers and designers were paid to create new stationary and business cards (and whole forests of old business cards went to the landfill), you can be sure that money was well spent. I mean no one would spend tens of millions to change a company name unless it meant big piles o' money in return.
Sounds IFFY to me.....
HelLOOOOO Pseudoscientific Ingredients!!
Now, first of all, Herbal Essences is a very early 70s brand from a time when herbal tea was considered about as exotic as Devandra Benhart. Of course, herbal essence later became a nickname for another herbal substance often smoked in bongs. But then, let's stick with this shampoo. 
So you got a brand that's "that 70s brand" and you need something hip, fun, maybe a little quirky. How about some wordplay, alliteration and a little science stuff too for kicks! Does it make ANY sense at all. I think not. What exactly do these 2 words mean? Think about it: "H E L L O H Y D R A T I O N ? ? ! !"
Let's Keep It Simple. What Is The Product and Who Makes It?
The product designers had a field day taking a normal razor and morphing it into, I dunno, some kind of inverted lava lamp. Looking at those festive shapes, you really aren't thinking "thin metal blade sharpened to remove body hair."
To further obfuscate the obvious, the Schick logo has been compressed and digitized beyond all comprehension. Maybe those razors were hacking at it?
Here's a normal Schick logo:
To further obfuscate the obvious, the Schick logo has been compressed and digitized beyond all comprehension. Maybe those razors were hacking at it?
Here's a normal Schick logo:
And here's that smudge of pixels in the upper left corner:
Which logo would you take to your face and shave with?
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