This comes to us from a gigantic sign in Grand Central, hence the odd reflected lights in the image. Now I know they're serious, because they're using the term, "Gentlemen." But, while they're being serious, they're also being another word that ends with "-ous." Ridiculous. What exactly does that mean? "Gentlemen, this is vodka." What is this? Sitting with glasses in your hands? Not shaving? Dressing semi-casual? White and black men with glasses, talking about shaving heads, dressing casual with palm trees in the background??
The newspaper business is in sorry shape but marketing will save the day!
"What if we give away a free version of the paper with lots of ads, coupons and FSIs (free-standing inserts)? They'll love that! Pays for itself! We can deliver it to their driveway and they'll be so happy they'll run out in the rain to get it."
We will? Hell no!
So when it sits out there in the rain because we really didn't want it in the first place, it's like they threw trash on our driveway.
It does look like it might be good as papier mache though.