Granted, obscure niches of business-to-business advertising may not have the most sophisticated campaigns and marketing. But the message here is clear ... never do your clinical trials in the ocean or the octopus will get you!!
Sorry for the optical illusion of a picture within a picture within a website. This is a photo of an actual sign on the Metro-North train platform...and the photo in the sign is supposed to be a sign on the platform. Except, the idea here is that the restaurants are this way and the hospital is that way.
Why is this marketing madness? Let's just say hospitals, where people go when they are sick or dying, shouldn't be making jokes in general, or word play in their advertising.
Somewhere there's a cardinal rule that before and after pics should resemble each other. And after should look better. The "stay-at-home mom" was so busy shooting her mouth off about how white her teeth got, that when they snapped the pic, she opened too wide. This also gives us a nice view of her tongue, which has a bit of a roast beef hue to it. HURL!
See if you can find 5 annoying things about this ad?
1. The reference to "garbanzo beans" and "bladder" totally misses the joke. If you're using "beans" and you're referring to the bathroom, you gotta' go with flatulence. 2. There's no explicit mention of the drug but there's a teensy tiny Pfizer logo in the upper right hand corner. What are you hiding Mr. Pfizer? 3. It slaps yet another label on yet another thing wrong with us that only drugs can cure: overactive bladder...when was this an issue? 4. It's making that old-school assumption that women shop in supermarkets, not men. 5. It's in a shopping cart for Pete's sake! Is this speaking to the groceries or the cart driver?