I’m surprised they even bothered to cut the cardboard in that sorta exploding border thing. Otherwise, this is just sad.
Then again, this is just by the freight elevator (on the right), not a heavily trafficked part of the store.
Author: lrsachs
There Is Copy. Then There Is Black Friday Copy
This is just lazy copy.
“There are deals. Then there is FREE.”
No it’s not “free,” it’s a 14-day trial. Oh sorry.
Deal. Shmeal. Copy. Sloppy. Fucky Sucky.
When All Else Fails With Copy, Just Say “AAAH”
or worse
AAAAAAAAAAAAAAAAA
Is anyone even paying attention?
NAAAAAHHHH!!!
Lawyers For The “Wizard Of Oz” Didn’t Bite On This One
I swear I read it as Ruby Slippers and figured they were just riding on the coattails of the legendary film.
But on the other hand, if they called them “Chair leg condoms” it would just be wrong.
Please Don’t Confuse Me With Your Foreign Languages And Foods
Since we know that spelling always troubled English-speaking Americans
Conserve Energy By Crushing Lightbulbs
Someone selected the wrong stock graphic for this pipe insulation utility truck.
Maybe they’re saying, if you put lightbulbs into these gears we can crush and pulverize them and that will save you energy because you won’t have lightbulbs anymore.
Only GHOSTS Can See The Products!
Spooky Village is ALWAYS stocked!
BOO!
Just Shut Up You Stupid Salad
The salad doesn’t need a spokesperson. The salad doesn’t even need to speak.
This is copy for copy’s sake. Ya can’t just put a picture of a salad out there and say, “Look at this nice salad.”
Where’s the attitude? Where’s the word play? Where’s the sizzle?
(Actually, there shouldn’t be ‘sizzle’ because this is salad and nobody wants their salad sizzling.)
One picture is worth a thousand calories. One salad is worth … well, whatever they charge for all the toppings, plus tax … and you’ll need a drink so it’s probably about 13 bucks.
Ya need some words that say something, that speak for the salad. So, really, by virtue of the sign and the copy, you’re speaking for the salad, asshole! The salad DOES need a spokesperson! You’re contradicting yourself, Copywriter!!
But can we blame the copywriter? She probably was so sick and tired of coming up with stuff to say about salad she figured she’d do the old switcheroo on us and let the salad do the talking. And, the poor copywriter works for a company called … JUST SALAD!
So really, this is a cry for help from the copywriter. This is basically the copywriter pleading with the world …
DON’T MAKE ME WRITE MORE COPY ABOUT SALAD!! I CAN’T TAKE IT ANYMORE!!
And then she reasoned:
I know what to do!!
I will put words in the salad’s mouth.
And you will put the salad on your mouth.
Maybe that was the first draft of this ad. But then the Creative Director looked at it and said,
What the fuck are you talking about? Have you lost your fucking mind?! Now go back and write some proper copy!
But she couldn’t let go of the talking salad idea. And needed to play it out. And that’s how we wound up with this dreck. By the way, the salad sign is on a thing we call a sandwich board. (more fucked up nonsense).
Oh and what’s with their logo? Why does it look like some kind of diaper or something?
Diaper salad.
Drugs Pictures Drinking Pretty
I like my version better but I guess they had to go with alliteration on this one.
This could also be rearranged to say:
” Drinking Drugging Looking Pretty”
Tap, Shop, Use Sushi As Parachute … or something…
The illustrator just lost their mind on this one.
I’m not sure why a piece of sushi should be used as a parachute to promote a shopping delivery service.
Maybe when you get delivery it’s like a giant piece of raw fish falling from the sky with gumdrop clouds floating and let’s not forget the giant lump of white rice all of which could never slow the descent of a person that jumped from a plane.
